Start an Airbnb Cleaning Service

Host Pitch Script Pack

Companion to the lessons "Winning Hosts Directly" and "The Host Partnership."

1. First message (host Facebook groups)

Short, specific, proof-first. Nothing about "passion for cleaning."

Hi [Name], saw you're looking for turnover help in [neighborhood]. I clean short-term rentals in that area, flat-rate by size, photo proof after every turn, and I take same-day schedule changes. Happy to walk the unit this week and quote a fixed price. I've got [X] turns a week nearby, so I'm in the area regularly.

Brand new with zero turns: substitute your background honestly (detail work, hospitality, housekeeping) and offer a first-clean trial at a discount. One loss-leader clean that converts a recurring host is the cheapest marketing you will ever buy.

2. Walkthrough narration script

Walk the unit before you name a number. Narrate your standard to the host as you go. Every walkthrough ends with a fixed quote or a polite pass.

So I'll reset every room to your photos: beds made your way, towels folded your way, kitchen staged, restock to your list. You'll get photos of every room after each turn, and I'll flag damage or low supplies the same day. What I need from you: the lockbox or smart-lock code, your restock list, and a heads-up whenever the calendar changes.

The host is asking one question: can I stop thinking about cleaning? That paragraph answers it.

3. Recurring terms: the one page

After the trial clean lands well, move to the standing arrangement on the spot. One page, no lock-in clause ("no contracts, cancel anytime" is the feature). It covers:

☐ Your flat rate per turnover by unit, plus each add-on (laundry, linen service, pet, rush)
☐ What your standard turn includes, room by room, referencing your checklist
☐ Photo proof after every clean
☐ Same-day reporting of damage and low stock
☐ Cancellation terms both directions: how much notice you need to move a clean, and what happens when a guest cancels last-minute or books same-day
☐ Access method (lockbox code, smart lock, key) and who may change it
☐ An excessive-dirtiness clause: when a unit comes back badly soiled, you flag it with photos and quote a surcharge before proceeding

4. The three touchpoints, every clean

Touchpoint	What you send
Arrival note	A one-line "starting at unit now" in whatever channel the host uses.
Completion photos	Every room, taken the same way each time, sent through the platform chat or a group message.
Same-day report	Damage with photos, maintenance flags (a bulb out, a keypad battery dying, a slow drain), and restock levels.

5. The referral question

Ask every satisfied host, in writing:

Who else here needs a cleaner they can trust?

Referral from a host is the strongest sales asset this business has: hosts trust other hosts' cleaners more than any advertisement.