Three cards. Copy the script shape, fill the blanks in your own words and numbers, and keep it boring. Specific beats clever at the door. Respect every no-soliciting sign; when nobody is home, the door hanger does the same work.
Use within sight of a lawn you just cut. Walk to the two or three nearest doors, not the whole street. You are not selling, you are noticing.
"Hi, I'm cutting for next door, and I had a route on this street. If you ever want on it, I'm taking one or two more on this block. I'm , here's the card."
Source script: "Hi, I'm cutting for the Hendersons next door, and I had a Thursday route on this street. If you ever want on it, I'm taking one or two more on this block. I'm Alex, here's the card." Three sentences. The neighbor's evidence is the pitch: your work is visible twenty feet away.
Use on the estimate walk. Gather four facts first: approximate size, minutes, obstacles, access. Quote the time, not the grass; quote the first cut separately.
"So this is about what I'd call a lot, back fence line included. Weekly service with mow, trim, edge, and blow-off runs $ a visit, billed at the end of the month. First cut's $ since it's long. If we start you'd be on the route with your neighbors on . Want me to pencil you in?"
Source script: "So this is about what I'd call a standard quarter-acre lot, back fence line included. Weekly service with mow, trim, edge, and blow-off runs $55 a visit, billed at the end of the month. First cut's $85 since it's long. If we start Thursday you'd be on the Thursday route with your neighbors on Maple. Want me to pencil you in?" The script anchors to the neighborhood route and prices condition, not guesses.
Run at the door, monthly, at the completion moment while your quality is standing right there. One service per season.
"Hey, quick one before I go. Your are due for a , and the could take a shape. I could do both next while I'm here anyway. 's $, $, so $ on next month's invoice. Want me to?"
Source script: "Hey, quick one before I go. Your beds along the front walk are due for a weeding, and the boxwoods could take a shape. I could do both next Thursday while I'm here anyway. Bed detail's $40, boxwoods $60, so $100 on next month's invoice. Want me to?" Specific, priced, scheduled around a visit you were already making.