First-Clients Outreach Script Pack

1. Activities-Director Phone Script (facilities route)

Call assisted living and memory care communities within your radius and offer a trial visit day. Bring your license and insurance certificate in paper form; directors file things, they don't bookmark them.

"Hi, I'm a licensed cosmetologist building a mobile practice here in . I do haircuts and sets for residents on a recurring visit, one morning every other week. Could I come by and show you my license, insurance certificate, and sanitation setup, and do a first visit for two or three residents so you can see how it runs?"

One yes from a director can mean five to eight appointments every visit cycle, forever, with zero marketing.

2. Warm-Book Announcement (if you are leaving a salon)

Check any non-solicit or non-compete language first. The safe line in many places: a generic announcement to your own network, not an export of a former employer's client database.

"I've gone independent. I'm now taking mobile appointments in : wash, cut, and finish in your kitchen, zones. Here's my new booking page: I'd love to keep doing your hair."

3. Vendor / Planner Email (events route)

Email four photographers, planners, or venue coordinators. Attach your event sheet, your rates, and two photos of group work. Offer one small booking at their referral rate to start.

"Hi , I'm a licensed mobile hair and makeup pro based in . You get asked "do you know someone who does hair?" weekly, so here is my event sheet: bridal hair and makeup, trials, group rates, and travel fees in writing (attached, with two photos of group work). If you'd like to test the referral, I'll take one small booking at your referral rate to start the relationship. Bridal work books months ahead, so now is the moment."

4. The Referral Ask (after any well-served client)

"I'm glad you love it. The way my business grows is word of mouth. If you have one friend who would rather not drag kids to a salon, send them my way and I'll take good care of them."

Simple, specific, no discount promised. Discounts buy transactions; a good ask buys a node.

5. The Leaving Script (unsafe situations)

Built in advance, used without negotiation. If anything about a location, a client, or a situation feels wrong, leave before the kit opens.

"I've got another appointment across town, so I need to pack up."

Working-Alone Habits (checklist)

• ☐ First-time clients: payment taken at booking or on arrival, not after
• ☐ Address and appointment window shared with one person, every time
• ☐ Kids and pets confirmed at booking; pets in another room while hot tools and chemicals are out