Companion to the lesson "Reviews and recurring revenue"
Maintenance plans are the calendar lock: a customer paying monthly or bi-weekly for a standing service. Two tiers only. Payment runs on a card on file, charged the same day each month; cancellation any time before the next billing date, said out loud.
Plan Reference (from the course)
Plan
What they get
Typical price
Your price
Essentials, every 2 weeks
Maintenance wash, wheels, vacuum, glass
$75–$100 per visit, billed monthly
Monthly detail
Full maintenance detail each month
$130–$175 per visit, billed monthly
Customer Tracker
Customer
Plan tier
Visit cadence
Card on file
Next visit
Route cluster / street
Monthly recurring
☐
☐
☐
☐
☐
☐
☐
☐
Monthly recurring-revenue total
Operating Notes
Route density is the margin: four maintenance customers on one street is the most profitable hour configuration in this business. When one signs, their neighbors get a door hanger that says so.
The pitch happens at the handoff of a good detail; it is arithmetic, not pressure.
Recurring revenue is the only line on your books that also reduces future marketing cost: every maintenance customer is a customer you stop paying to acquire. Twelve plan customers and a review base is where the business stops feeling like a hustle.
Bi-weekly wash-and-vacuum programs are the mechanism working detailers use to carry the calendar through winter.
Fleets wait until year two: one small fleet of three to five vehicles, only when the solo calendar is full and cash can float a net-30 invoice.