Companion to the lesson "First students without an audience"
The engine of the presale: a free live workshop, forty-five to sixty minutes, teaching the core of the transformation. Run it once, recorded. Twenty to forty attendees from an eighty-name list is a strong result. Date: Platform:
Minute-by-Minute Agenda (60-minute shape)
Block
Minutes
What happens
Done
Open
0–5
Welcome; what they will leave with; the worksheet in hand
☐
Teach
5–50
Teach one thing completely: the single most common failure from your five conversations, fixed live, with the one-page worksheet
☐
Offer
50–55
The course continues what the workshop started; founding price and deadline on the screen; stated plainly, once. No repeating it four times. Adults heard you
☐
Q&A
55–60
Questions; replay link announced for registrants who missed it
☐
The One-Page Worksheet Spec
☐ One page, built around the single failure being fixed live
☐ Attendees apply it to their own case in the room (a real, small result before they leave)
☐ Sent with the registration link and again in the replay email
Replay Email (the recording is a product)
Element
Your wording / link
Subject and replay link
Same founding window restated (seven days from the workshop)
Founding price and future price, plainly
A single workshop usually produces a second wave of presales from replay watchers.
Mid-Window Checkpoint Tally (day 5 to 6 of the founding window)