The open-close launch: cart open around eleven days on a first launch, five to seven emails across the window. Each email's job is not to sell the course; it is to sell the click to the page that sells the course. Cart opens: Closes: at midnight, no extension.
| Email / day | Job | Structure | Subject-line pattern | Sent |
|---|---|---|---|---|
| 1. Announcement (day 1) | Doors open | The transformation, the price, the close date, one link | ☐ | |
| 2. Teach (day 2–3) | Earn the attention | A real lesson that stands alone and makes the course the obvious next step | ☐ | |
| 3. Proof (day 4–5) | Borrow credibility | Founder results in their own words, with permission, honestly framed and disclosed | ☐ | |
| 4. Objections (day 6–8) | Kill the doubts | The top question from your five conversations, answered straight, including the who-should-not-buy section | ☐ | |
| 5. Mid-window reminder (day 9–10) | Nudge | For openers and clickers who have not bought: one paragraph, the link | ☐ | |
| 6. Last call (final day) | The close | Sent in the final hours: today, the time, what closes | ☐ | |
| 7. Optional (if price above roughly $500) | Live conversion | Mid-window live workshop or webinar: teach forty minutes, offer for ten | ☐ |
Real deadlines only: the founding window really closes, the public launch really ends, the price really rose last time and receipts exist.
Not honest: fake deadlines and phantom discounts. "Price goes up Friday" when it will not. A crossed-out price that was never charged. Countdown timers that restart.
One extension teaches your entire list that your deadlines are theater, and costs you every future launch. Not once, not the first time.
Never price with an income promise; unsubstantiated earnings claims are what the FTC polices.