Start a Podcast Production Business

Episode Run Sheet

Companion to "Record It Right" and "Interviews That Open Doors."

One page per recording. Prep is thirty to forty-five minutes and has a specific shape: skim their recent writing, talks, or posts to find the live wire, not to quote them back.

1. Guest and episode header

GuestRecord date
Episode number / title formatPublish date
Live-wire topic (what they are saying lately that got energy)Share-kit delivery date (within 24 hrs of publish)

2. Question design

MoveYour question
Story opener (start inside their story)"Walk me through the week you decided to ______."
Follow-up 1 (ask the second question)"Wait, why did that work?"
Follow-up 2 (if the answer opens a door)
Gift question (one nobody has asked them)"What did that cost you that people don't see?"
Close 1"What do you want listeners to do with this?"
Close 2 (referral engine disguised as a pleasantry)"Who else should I be talking to?"

Send the guest three or four broad topic areas the day before, never the literal questions. Hold the outline loosely during recording: structure, not script. Redirect gently if they lapse into a pitch: "that's the pitch, now tell me how it actually happened."

3. Pre-roll tech checks

4. In the room

Energy set in the first ninety seconds (guests calibrate to the host)
Silences let run two beats longer than comfortable
Guest's best line not spent in your own commentary

5. After the recording

Edit policy applied (content cuts, not cosmetics)
Loudness target met (-16 LUFS stereo / -19 LUFS mono; MP3 at 128 kbps or higher)
Share kit sent within 24 hours of publishing: link, two-sentence blurb, clips with captions, permission to reuse
Personal note to the guest the week the episode publishes; check-in a month later; quarterly touch; no asks attached