☐ LLC registered ($50 to $500 by state, most at the low end); EIN requested; business checking opened
☐ General liability policy bought the same week, before the machine; certificate saved as PDF
☐ Used 4 GPM machine hunted daily; tested under pressure before money changes hands (test prompt: run it, pull the trigger, watch for steady pressure and leaks)
☐ Starter kit gathered: hose, gun, surface cleaner, injector, first chemical order (total target under $1,000 used; $500 to $2,500 new)
☐ City clerk called on two questions: business license or home-services registration; door-to-door solicitation permit
☐ Stormwater program emailed one question: where wash water must go here; answer written on a card that lives in the truck
☐ Practice jobs done on your own house or a friend's: one full house wash and one driveway, camera out the whole time
Week 2: The Storefront and the First Three
☐ Google Business Profile complete: services, area, practice-job photos, insurance noted; first five photos live
☐ Free domain tier or one-page site claimed; phone number and quote button are the whole site
☐ 500 door hangers printed; two-window car magnets on the vehicle
☐ First three jobs booked from the warm circle at the launch discount, traded explicitly for photos and reviews
☐ Price card built: skeleton prices, minimum charge ($150 to $219), phone script rehearsed out loud until it sounds like you talking
☐ Money system live from day one of revenue: business account rules, four buckets, quote log (three tabs: quotes, jobs, monthly revenue)
Weeks 3 and 4: The Street Push
☐ Every completed job seeds four door hangers and two door knocks on the same block
☐ Grand-opening post runs on the personal page with the 20 percent offer and a real deadline
☐ Streets you washed knocked with the good-neighbor script; no-soliciting signs respected
☐ Every before-and-after posted to the profile and the page
☐ Every customer asked for the review by text link, same day
Day-30 Pipeline Targets (the goal is a pipeline number, not a revenue number)
Target
Yours
Completed jobs
ten:
Reviews
five to eight:
Quote log entries
at least fifteen:
Booked ahead
at least one full week:
Season Checkpoint (answer in writing before day 30 ends)
Season shape: ☐ freeze ☐ shoulder ☐ year-round. Calendar entries set: ☐ marketing ramp two to three weeks before peak opens ☐ winter-reserve target of three months of fixed costs, completion date in October. Launching September in a freeze market: shrink the customer push, pour time into commercial conversations and holiday-lighting groundwork.
Thirty-Day Launch Checklist (summary)
☐ LLC filed, EIN issued, business account open
☐ General liability policy active, certificate saved as PDF
☐ City license and solicitation rules confirmed
☐ Stormwater answer from the city, card in the truck
☐ Used 4 GPM machine tested and bought, full starter kit assembled
☐ Practice house wash and driveway completed and photographed