Pricing and Money Worksheet

1. Skeleton Price Table (per service)

Survey bands from the claims ledger (HomeGuide); the $0.10 house skeleton is operator practice, deliberately at the floor while your reviews build. The wood row prices brighteners and the slower single-pass board-by-board pace into the rate.

Service	Survey band / skeleton	Flat-rate reference
House wash	skeleton ~$0.10/sq ft of living area; survey $0.15 to $0.50	worked: clean 2,000 sq ft house quotes $160 to $180; heavy soil $240
Concrete / driveway	$0.15 to $0.35/sq ft	typical driveway total $155 to $190
Roof	$0.40 and up ($0.40 to $1.00 surveyed)
Wood (decks and fences)	$0.30 to $0.80/sq ft (deck band); brighteners and single-pass pace priced in, not absorbed	deck or patio flat rate $200 to $500+; fences $1 to $6 per linear foot

Service

Survey band / skeleton

Your skeleton $/sq ft

Flat-rate reference

House wash

skeleton ~$0.10/sq ft of living area; survey $0.15 to $0.50

worked: clean 2,000 sq ft house quotes $160 to $180; heavy soil $240

Concrete / driveway

$0.15 to $0.35/sq ft

typical driveway total $155 to $190

Roof

$0.40 and up ($0.40 to $1.00 surveyed)

Wood (decks and fences)

$0.30 to $0.80/sq ft (deck band); brighteners and single-pass pace priced in, not absorbed

deck or patio flat rate $200 to $500+; fences $1 to $6 per linear foot

2. Condition Adjustment Grid (adjust in writing, on three axes)

Operators describe the adjustment as plus or minus $0.01 to $0.03 per square foot on a house.

Axis	What moves it	Your adjustment $/sq ft
Dirtiness	years of growth, algae coverage, soot
Complexity	stories, slope, access, landscaping that fights you, delicate surfaces
Time	your actual hours, which shrink every month you work

Axis

What moves it

Your adjustment $/sq ft

Dirtiness

years of growth, algae coverage, soot

Complexity

stories, slope, access, landscaping that fights you, delicate surfaces

Time

your actual hours, which shrink every month you work

3. Minimum-Charge Declaration

My minimum for any visit is $ (solo operators commonly set $150 to $219; one nine-truck company publishes a $219 floor. Say it plainly: "My minimum for any visit is $X, so at that price you may as well add the driveway.")

4. Quote Log (from week one; win or loss, log every quote)

Date

Service

Amount $

Outcome

Why (if known)

5. Closing-Rate Tracker (the prices talk to you here)

Line	Your numbers
Quotes sent this month
Quotes won
Closing rate

Line

Your numbers

Quotes sent this month

Quotes won

Closing rate

Reference band: 40 to 50 percent is normal and healthy (one company reports 73 percent, crediting systematic follow-up, not cheap prices). Below 40: prices too high for your market or the sales process is broken. Above 50 to 60 consistently: you are underpricing. Ten quotes a month is enough signal.

6. Four-Bucket Split Calculator (split automatically the day money lands)

Bucket	Share	Purpose
Operating	~55 to 60%	Fuel, chemicals, gear repair, insurance, phone
Owner pay	~25 to 30%	Fixed weekly amount in season
Tax reserve	~15% (set aside 25 to 30% of net profit as default)	Self-employment tax is 15.3% on net income, owed quarterly
Winter reserve	~5 to 10% in season	Target three months of fixed costs by October, insurance first

Bucket

This month $

Purpose

Operating

~55 to 60%

Fuel, chemicals, gear repair, insurance, phone

Owner pay

~25 to 30%

Fixed weekly amount in season

Tax reserve

~15% (set aside 25 to 30% of net profit as default)

Self-employment tax is 15.3% on net income, owed quarterly

Winter reserve

~5 to 10% in season

Target three months of fixed costs by October, insurance first

7. Monthly Revenue-by-Service Log

Month

House $

Concrete $

Roof $

Wood $

Total $

Profit per job notes

In 60 days the quote log is worth more than any pricing course, because it is your market telling you its numbers. The operators who quit after year one usually did not wash badly; they priced the season wrong.