Start a Recruitment Agency

Pipeline Tracker Template

Companion to "The lean stack" and "A real week."

One spreadsheet, two tabs (print one of each per week if you work on paper). A row per person and per company: stage, last contact, next action, notes. Every candidate note, follow-up date, and client promise lives in the tracker the same day. The in-between states are what software misses: interested, resume promised but not sent, waiting on the hiring manager's feedback.

Tab 1: Clients

Company / contactNicheRole(s)Stage (list / contacted / replied / call held / agreement signed / submissions / interviews / offer / placed / dead)Last contactNext action + dateFee terms agreedNotes

Tab 2: Candidates

CandidateCurrent role (useful-context line)SourceStage (sourced / screened / submitted / interviewing / offer / placed / fallback / counteraccepted)Last contactNext action + dateComp (current / expectation / floor)Motivators in their wordsNotes

Load guardrails: a solo recruiter carries three to five active searches when the roles differ, up to fifteen or more when they are multiples of the same role at the same client. A sixth search at five means something else is about to get dropped silently.

KPI summary tab: the Friday audit

Friday is the appointment that makes the rest matter. Below-benchmark numbers get a written cause and a change for next week: new template, new angle, new list. Recruiters who skip Friday repeat week one for a quarter. Feelings are bad data on week quality; numbers are not.

Week ofCandidate outreach sentCandidate response rateClient outreach sentClient reply rateScreens heldSubmissions outProcesses moved (stage changes)Cause + change if below benchmark

Weekly shape (for the tracker's rhythm)

Monday: review both trackers end to end, build the outreach batch, write the week's targets
Tuesday to Thursday: production days; source in bursts of 30 to 45 minutes; screens, follow-ups, debriefs; notes into the tracker immediately after each call; inbox cleaned twice a day at set times
Interrupts outrank blocks: offer calls, candidate wobbles, comp conversations jump the queue
Friday: the audit; tracker cleaned, names recycled or rested, Monday's list drafted