☐ Week 1: creator account switched; follower climb toward the 1,000 gate started
☐ Week 1: research loop from "Picking Products That Demo Well" run daily until you have ten scored candidates in one category
☐ Week 1: FTC habit filed: disclosure written into every video from the very first
☐ Week 1: affiliate application submitted the day you cross the gate (pilot tier can start earlier if granted)
☐ Week 2: film and post one demonstration a day minimum, hook-proof-close structure
☐ Week 2: throughput question answered honestly: can you produce to this bar daily?
Day 14 Checkpoint
A live application or approval, 14+ published videos, one chosen category, and an honest read on your own sustainability.
Days 15 to 45: Volume and First Sales
☐ Three videos a day where you can sustain the quality bar, batch-filmed on two or three fixed studio blocks per week
☐ Samples requested only for products that cleared your scorecard, respecting the fourteen-day posting obligation
☐ When anything sells, ship variants within 48 hours
☐ Reply to comments with videos; keep captions searchable
☐ Cash out weekly the moment commissions clear
Day 45 Checkpoint: The Audit
Three numbers decide your next move: commissions cleared in the last 30 days, your best product's sell-through pattern, and your honest production streak (days you actually posted). Targets for day 45: affiliate tools unlocked, first commissions cleared into your bank (not estimated, cleared), one product with repeatable sales across at least three videos, and a small but real follower base in your category.
The Three Exits at Day 45
☐ Double down: sales are real and the streak holds; run the three-x screen on real supplier quotes; if it passes with margin to spare, place the smallest inventory order that proves fulfillment
☐ Pivot the category: streak is good, nothing sells after thirty days of volume; change category, keep the machine, rerun days 15 to 45 (one pivot is diligence; three in a row is a signal)
☐ Exit clean: streak broken or life happened; take the skills, the account, and the small commissions; close out with inventory unsold rather than bought
☐ Exit chosen on day 45:
Season Adjustment
Start window
Adjustment
September through November
Q4 tailwind: expect inflated early data, hold inventory discipline anyway, fulfillment plan solid before the surge
January through March
Quiet first sixty days; weight the audit toward production quality and click-through, not raw sales; do not launch the seller lane off a February
Summer
Normal data, normal decisions
The Written Stop-Loss Box
Decide it now, in writing, while you are calm: the total dollars this experiment may consume (samples plus gear plus, if you opened the seller lane, inventory) before you stop and reassess. The number is yours; having the number is not optional.
Total stop-loss: $ Spent to date: $ Date written: Signature:
Sixty-Day Launch Checklist (summary)
☐ Days 1-14: creator account switched, category chosen, ten scored candidates, daily posting started
☐ Days 1-14: affiliate application submitted at the gate; disclosure habit locked in
☐ Days 15-45: batch filming rhythm, sample pipeline running, winners iterated within 48 hours
☐ Days 15-45: weekly cash-outs, product scorecard updated, account health checked weekly
☐ Day 45: audit against the three numbers; choose double down, pivot, or exit
☐ Always: stop-loss written down, season adjustment applied, all videos repurposed to a second platform