Say the hook out loud as your first line and put it on screen as text. Both the ears and the eyes need the hook at once.
| Pattern | Course example | Your fill-in |
|---|---|---|
| Negative hook | "Stop buying ice scrapers until you see this." | |
| Problem callout | "If your car cup holder looks like this, we need to talk." | |
| Before-and-after tease | Open on the after, half a second, then cut to the before. "This took forty seconds." | |
| Disbelief frame | "I did not believe this thing worked either. Watch." | |
| Insider secret | "Three things nobody tells you about dog hair." | |
| Direct offer | "This is the nine-dollar fix for a wobbly shower head." |
| Move | Rule |
|---|---|
| Proof | Show, do not tell. Every claim you voice must be visible in frame in the same beat. When you cannot show the claim, cut the claim. One product, one problem, one video. Twenty to forty seconds total; a tight fifteen gets finished. Captions on everything; film close; polished studio production hurts. |
| Close | One instruction: "Tap the orange cart and get yours." State it plainly while the product sits on screen in its final, most flattering state. Then stop talking. |
Studio block: sixty to ninety minutes. Fill the grid with what gets filmed this week. Formats: talking head (highest trust), hands only (fastest to batch), problem in the wild (strongest hooks). Disclosure on every video that carries a product, spoken or on screen.
| Product / variant | Hook pattern used | Format (head / hands / wild) | Filmed ☐ | Posted ☐ | Date |
|---|---|---|---|---|---|
| ☐ | ☐ | ||||
| ☐ | ☐ | ||||
| ☐ | ☐ | ||||
| ☐ | ☐ | ||||
| ☐ | ☐ | ||||
| ☐ | ☐ | ||||
| ☐ | ☐ | ||||
| ☐ | ☐ |
Gear: the phone you own, a cheap tripod with a phone clamp, a clip-on lavalier microphone, and a window. If you are spending more than an hour on any single video, make the next one instead. Variants of a winner ship within 48 hours.