Sell on TikTok Shop

Product Scorecard

Companion to the lesson "Picking Products That Demo Well"

The Five Filters

Filter	Pass condition (from the lesson)
1. Visible problem	Mess becomes clean, tangled becomes organized, boring food becomes impressive. If the benefit is invisible, the camera cannot sell it
2. Price band	Roughly $20 to $100 retail. Under $20 the commission per sale is too small; over $100 impulse buying fades. First fifty picks live inside the band
3. Commission floor	15% or more. Under 10% means the seller does not want creators
4. Hands-on test	Any competent creator could film a decent video with it in five minutes, no setup beyond a table
5. Repeat or bundle potential	Consumables and refills generate repeat buyers; pairing accessories generate multi-item carts. Neither required, both compound

Candidate Scoring Sheet

Score each filter 1 to 5. The sheet's job is not precision; it is preventing you from falling in love with a product at 1 a.m. and filming two weeks for a listing nobody buys.

Product	Visible problem (1-5)	In $20-100 band? Y/N	Commission %	15%+ floor? Y/N	Hands-on test (1-5)	Repeat/bundle (1-5)	Units sold (marketplace)	Saturation read (dead / crested / middle)	Total

Saturation Test Reference

Signal	Reading
Total silence on the keyword	Warning: no demand, or the platform's audience does not want it
A page of identical videos from the last two weeks	Warning: the wave already crested, margins collapsing, you would be follower number four hundred
The middle: steady sales plus room for a different angle, audience, or better demonstration	The target

Research loop: train your feed twenty to thirty minutes on shopping content only; read the marketplace's best sellers with their sold counts; cross-check Amazon bestseller lists for the crest gap. Order of operations: the product does not matter until the video exists.