Companion to "Building at four, five, six."
Date every score. Write the number, the date, and the three facts that drove it. When a trigger fires later, you will want to know what changed, them or you.
| Idea | Score | Date | Three facts that drove it | Next re-check |
|---|---|---|---|---|
| Standing calendar re-run (every six to twelve months) | Next date: |
| Platform-goodwill businesses: policy-watch recheck date | |
| Trigger that fired most recently, and what changed |
A re-score that comes back higher is not a failure. It is information arriving in time to matter: raise the accountability content of the offer, move more demand behind your own gate, or start the next business while this one still pays. The failure mode is drifting from a five to a seven without ever re-running the numbers, because you liked the answer the first time.
| New band | Move |
|---|---|
| Still 0–3 or 4–6 | Keep building; log the re-check date |
| Rose inside 4–6 | Raise the accountability content of the offer; move more demand behind your own gate |
| Crossed to 7+ | Start the next business while this one still pays; pick from the 34 pre-scored alternatives |