Start a YouTube Channel

Sponsorship Rate and Outreach Tracker

Companion to the lesson "Money Beyond Ads"

1. Integration Pricing Worksheet (expected views x CPM band)

A standard 60 to 90 second integration prices at roughly $15 to $40 per thousand expected views; dedicated videos and premium niches run far higher. Worked example: a channel whose videos reliably draw 10,000 views prices an integration somewhere between $150 and $400, and negotiates from there.

LineWorked exampleYour numbers
Average expected views (last five videos)10,000 
Rate per thousand expected views$15 to $40$  
Integration price range (views / 1000 x rate)$150 to $400$  
Quoted rate (negotiate from the range)$  

2. The Pitch Email (quoted from the lesson)

Subject: Integration on [channel name]: [audience] + [their product] Hi [name], I run [channel], where I help [specific viewer] with [specific problem]. My last five videos averaged [X] views with [Y] percent of watch time coming from search, meaning viewers arrive with intent. Your [product] is already in two of them, used on camera. I would like to discuss a sixty-second integration in my next [format] video. My rate for that placement is [rate]. Metrics deck available on request. Either way, I will keep recommending the product, because it is what I use.

That last line is only true because you followed the rule of pitching products you already use. Pitch once your recent videos draw consistent views; send it to one company whose product is already in your videos.

3. Outreach Status Per Brand

Brand / productAlready on camera?Pitched (date)ReplyRate quoted $Status / next step
 
 
 
 

4. Rate Card (keep current, update monthly)

PlacementRate $
60 to 90 second integration$  
Dedicated video$  
Shorts mention$  
Bundle / multi-video$  

5. Deal System and Disclosure