Your 30-Day Launch Plan

Everything in this course compresses into four weeks. Each week has a theme, a handful of concrete outputs, and a checkpoint that must be true before the next week starts. Work the plan in order and launch day arrives as a small, boring, well-prepared Sunday rather than a leap. One thing this plan does not do is pay you inside thirty days; if the bank account cannot wait for the ramp, bridge income while the bakery ramps is the lane this catalog keeps for that.

Week 1: the law and the loaf

The week of research and first flour. Make the county call from the cottage law lesson and write down every requirement, fee, and form. Pull up your state's allowed-foods list and draft a three-product menu from it: one signature, two supports. Bake the signature three times, in sellable quantity, and put it in front of five honest people with the four feedback questions from the menu lesson.

Checkpoint: you can state your state's requirements from your own notes, and five people have eaten your signature and answered for a price.

Week 2: compliance and the kitchen

File the paperwork in the order from the permits lesson: state registration or permit, food safety certificate, city and zoning check, bank account, insurance. Buy the start-here equipment tier from the kitchen lesson, used where possible, plus ingredients for a real batch. Build the cost sheet from the honest money lesson: every ingredient to the gram, packaging included, and set your launch prices with margin room to spare.

Checkpoint: every filing is submitted or scheduled, the scale reads grams, and your price per product exists in writing.

Weeks 3 and 4: the stage and the launch

Week 3 is the storefront and the stage. Order packaging and print labels against the requirements from the labels lesson. Set up your storefront choice from start to finish: the ordering page with menu, prices, order window, and pickup details, or the stand or porch setup in its final physical form. Create the Google Business Profile from getting found, write the three-line Instagram bio, and photograph your products in daylight, no flash, plain background. Mid-week checkpoint: a stranger could order from you right now, in under a minute, without asking you anything.

Week 4 is launch. Post the sequence from the first-customers lesson: teaser, menu reveal with RSVP, last call. Bake for the RSVP plus a small buffer. Run your first full week on the real-week rhythm, checklist taped to the cabinet. Sell out or come close, hand every bag a business card, ask your five happiest buyers for a Google review, and book the feedback conversations for the week after.

Checkpoint: money has changed hands legally, every label was correct, and you have at least one stranger as a customer.

The day-30 review

Numbers go in the tracker, decisions go in the plan, and month two starts with one price, one product, or one channel adjusted, not a redesign.

Thirty days in, you have a bakery. The months after are a different skill than the launch: keeping it running, keeping it yours, and knowing where to go deeper when the order book says so. You will handle them with what this course gave you.