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Your First 30 Days

4 min read · Hard Truths and Launch

Lesson video in production

The full lesson text below is complete — the video version lands with launch.

Everything in this course compresses into one month of sequenced work. The plan assumes you passed the fit check, meaning you have either worked on machines before or committed to the practice-machine road while the business skeleton gets built. If you are starting from zero hands-on skill, run weeks one and two alongside your training and slide the calendar; a launch date built on untested confidence is just a callback schedule with extra steps.

Week 1: skeleton

Register the business entity, get the EIN, open the bank account, and make the one jurisdiction phone call from the legal setup lesson. Buy general liability insurance. If refrigerators will be on your menu at all, take the EPA Type I certification online this week; it is an open-book test that costs less than a dinner. Open a business phone line or a dedicated number that can text. Nothing customer-facing yet.

Week 1 done when

Entity filed, EIN in hand, business bank account open
General liability policy active, certificate saved as PDF
EPA Type I passed, if refrigerators are on the menu
Business number active and able to send and receive texts

Week 2: gear and surface

Buy the core kit from the toolkit lesson, mid-grade, complete. Load the starter truck stock list. Build the one-page website with the booking form that collects appliance type, brand, model number, and symptom. Create the Google Business Profile with service area and photos. Find your regional parts house in person; introduce yourself at the counter and learn its hours and return policy. Practice on at least one broken machine end to end, diagnosis to verified fix, using the run sheet from the worksheets.

Week 2 done when

Core kit complete and organized in the vehicle
Booking form live and tested from your own phone
Google Business Profile visible in search
Parts house visited in person, account or rapport established
One practice machine repaired and documented

Week 3: first paid calls

Announce to your network with the message from the first customers lesson, and book your first five jobs. Take the jobs you are genuinely ready for, dryers and washers first, and price them with the credited diagnostic structure exactly as the pricing lesson scripts it. Run every job through the full diagnostic method, model number photo, symptom notes, test-before-order, verify-after-fix. Invoice on the spot, collect payment on the spot, and text the review link before you leave the driveway.

Week 3 done when

Three to five paid jobs completed and invoiced
Every job documented with model photo, findings, and parts
At least three review requests sent by text
One honest "don't fix this" verdict delivered

Week 4: the loop

By week four you have enough data to be honest with yourself. Fill the calendar harder, keep the announcement warm, and review the four numbers from the money lesson: completed calls, average ticket, effective hourly rate, callback count. Adjust one thing, the fee, the routing, the truck stock, not five things. Book jobs into week five and begin asking the best customers for referrals by name.

If the fork appears

Two forks are common at day thirty. If the phone is silent, the problem is findability or market density; push the profile, the network message, and consider the platform on-ramp for volume while you build. If the phone rings but the skill trembles, slow down the calendar, raise practice hours, and confine the menu to the two starter families until the diagnostic confidence is load-bearing. Both forks are normal. Neither is fatal. Quitting because week three felt shaky is the only fatal version.

Thirty days in, you will know what this business wants from you next: more depth, more customers, or more machines under your belt. The course maps those roads before it lets you go.

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